Tittle & Tail. It's a funny name isn't it? Where does it come from?
In typography, a Tittle is the brilliant name for the dot above a lower case i or j...
...and a Tail is the name for the decorative curved descender on a Q, R or K.
In our logo, we added the tail to the L.
We also added a bird because we thought a Tittle sounds like a type of bird or the noise a bird might make.
We nearly used a fox too but felt that was step too far. He might still make an appearance again from time to time.